Brand Strategy
Positioning brands for long-term recognition and growth.
Brand and strategy Marketing Consultant
Building meaningful brands with strategy, creativity and cultural insight.
Executive marketing consultant and board advisor specialized in luxury, wellness, hospitality industries. Helping brands grow through positioning, storytelling, partnerships and consumer engagement.
About
Strategic marketing for luxury and hospitality brands.
With years of experience across wellness, hospitality and luxury lifestyle sectors, collaborates with global brands, wellness operators, creators and executive teams to shape modern brand narratives and strategic growth initiatives.
Expertise
Areas of focus
Digital plans & CRM
Implementing communication plans and digital experiences driving conversion
Partnerships
Building strategic collaborations with creators, brands and institutions.
Consumer Insights
Research-driven campaigns based on behavior, culture and market intelligence.
Selected Projects
A curated portfolio of campaigns, activations and strategic collaborations.
Click any project to open the image or video in a full-screen viewer.
Brand Strategy
Luxury Spa Repositioning
Rebranding and new visual identity launch for QC Terme.
Campaign
Istitutional campaign
Digital storytelling for Moleskine new communication platform.
Events
Events & activations
On-the-ground experience for retail, hospitality and communities.
BRAND
Partnerships
Co-marketing and integrated customer experiences
Press
Press & Speaking
Conference appearances, interviews and thought leadership in the wellness sector.
Research
Consumer Insights Studies
Audience research and market intelligence translated into stronger brand decisions.
Campaign Reels
Vertical social-first video for launches, events and partnerships.
Hotel Launch
Digital campaign
Artist collab
Events & activation
Out of home
Companies & Clients
Selected companies I have worked at or consulted for.
A list of great companies I have been proud to be working with.
Currently Board member and strategic advisor of Sansiro Benessere, leading company in the wellness and hospitality sector.
Contact
Let’s connect
Available for consulting, strategic partnerships, speaking engagements and advisory.